Book Review: Who Moved my Cheese by Dr Spencer Johnson
Why read this book? If ever there was a time to consider your relationship with change, it would be now. A slightly clumsy set up doesn’t detract from the very powerful parable at the centre of this short book. If you embrace the story, you’ll take the opportunity to explore…
Giving ideas, legs. Plus an inspiring ‘daylight directive’ leadership example
The philosopher Friedrich Nietzsche wrote, “All truly great thoughts are conceived by walking”. I’d tend to agree. My newsletter, Rambling On, is as much about my love for walking as it is my penchant for a chat, so it felt only right to throw some light on the incredible benefits…
Face it, your business is not that unique
It’s a fact that most agencies spend a disproportionate amount of time trying to find a truly ‘U’ USP and the reality is that you aren’t unique. If you can accept that, you may be starting the journey towards enlightenment – and ultimately towards becoming more valuable to your clients…