20 quick tips to un-average your agency’s web copy
These 20 quick tips to un-average your agency’s web copy from copywriters Treacle are exceptional and well worth considering if you are contemplating a rewrite in 2021. Agency website copy tip No.1: Front-load the benefits at the start of the sentence, then show your process for achieving it. Like this: “Drive…
WATCH: How to build and rebuild trust (and why it is the foundation for all we do)
Trust is the foundation for everything we do. But what do we do when it’s broken? In an eye-opening TED talk, Harvard Business School professor Frances Frei gives a crash course in trust: how to build it, maintain it and rebuild it — something she worked on during a recent…
Why is it easier to give than to ask?
A thought from Michael Neill on why psychologically we find it easier to give than to ask. — There’s a two-part question I often ask people on sales and business building trainings: Would you find it easier to walk into a room and try and get a million dollars from…