What shall I charge? A simple model to gauge price sensitivity
Regardless of what we tell ourselves, we tend to price our products and services by benchmarking them against what we currently offer or have always charged. There are easy assumptions to be made on what a client ‘would think is too expensive’, or likewise, ‘too cheap’. But have you ever…
Busy is easy, thinking is hard – here’s an idea to help with the latter
I loved this cracking little idea to encourage founders to think about their business each day. Taken from the book ‘The Road Less Stupid‘, I came across it via an email from David Hieatt, Co founder of ‘Do Lectures’ and Hiut Denim (I’m a big fan of both). Why prioritise ‘thinking’…