If your energy goes on chasing rainbows, you’ll never find gold – an insight
An incredible little insight from David Hieatt. The takeaways as I see them… 1.) Tell the truth, not what you want people to hear 2.) Some things take time (lots of things, actually.) — An acorn visits a growth hacker. It went seeking a quick win. The initial consultation seemed…
Scope Creep – don’t let the margin disappear in the run up to Christmas
Scope creep. See also, kitchen-sink syndrome, requirement creep, feature creep and focus creep. Scope creep refers to the uncontrolled changes in a project scope. In short? It’s where the margin disappears. Scope creep is problematic all year round for agencies, but as we head into the seasonal Christmas project frenzy,…