Case Studies

These real client stories offer a glimpse behind the scenes — showing how Andy’s
coaching helps leaders take back control, make braver decisions, and build businesses that work for them. Find the ones that resonate with you and your challenges and see how Andy could help.

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Re-aligning co-founders through better communication

Two co-founders of a small consultancy were drifting apart. Their working relationship had become strained, not through conflict — but through miscommunication and assumptions. As a result, decisions were slow and the business had lost momentum.

Supporting married co-founders through business realignment

In two separate cases, married co-founders were running businesses together — but had fallen into habitual, unspoken patterns. Communication was limited, assumptions were high, and business dynamics were bleeding into the personal relationship.

Preparing for acquisition with clarity

An agency wanted to expand into a new vertical but didn’t have the internal capability. Acquisition was the best route — but navigating that process without disruption or cultural misalignment required strategic support.

Supporting founder through trade sale

An experienced founder was ready to sell their agency but had no idea how to approach the process. They were overwhelmed, unsure what to expect, and struggling to manage the emotional and practical complexity of preparing the business for sale.

Raising funds for a partner buyout

One co-founder wanted to leave, but held a high valuation expectation. The remaining founder wanted to buy them out but needed to fund the deal creatively without putting the business under financial strain.

Guiding a £1.5m fundraise

A CEO needed to raise £1.5 million to complete the development of a martech product. He had no fundraising experience and needed guidance on the process, requirements, and negotiation strategy.

Coaching a founder toward a healthy exit

A solo founder was ready to sell his media agency but was burnt out and losing perspective. He feared making a bad deal — or not being ready emotionally to exit the business he had built from scratch.

Preparing a business for sale

The founders of an ecommerce agency were preparing for sale but weren’t sure what buyers would value — or what to prioritise in the lead-up to going to market.

Board-level sale guidance

A founder-led agency was entering the sale process with strong buyer interest, but the leadership team lacked experience in managing a deal. The founder needed a trusted advisor to help navigate the process and avoid mistakes.

Managing change and legacy behaviours

An experienced CEO faced major disruption: two senior leaders left the business at the same time, and the market was shifting fast in how clients procured agency services. On top of that, legacy behaviours from the early days of the business were beginning to clash with the expectations of a newer team. There was a…

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