Category: Best Practice


How agencies can use AI to stop over-servicing clients [a guide]

Over-servicing is a long-standing challenge for agencies, but Artificial Intelligence (AI) offers modern solutions to tackle this pervasive issue. By integrating AI tools into daily operations, agency leaders can better track, prevent, and eliminate over-servicing, freeing up resources for strategic initiatives. Here are some practical ways AI can help agencies

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Future of Agency Landscape 2025

The agency world is shifting fast. With 70% of B2B marketers reassessing their agency partnerships, we’re at a crucial turning point. The agencies that thrive in 2025 will be the ones that adapt—embracing specialisation, AI, and outcome-based partnerships. I’ve put together a report breaking down the biggest trends shaping the

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The Art of Brevity: A lesson from Churchill

In a strikingly candid memo dated August 9th, 1940, Winston Churchill addressed a concern all too familiar in the business world – the needless complexity of documents. His message was simple and, fittingly, brief: “Brevity.” Churchill observed a trend of his staff being inundated with lengthy papers, declaring, “Nearly all

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25 ½ Ways to Get Things Done

I’ve definitely experienced the frustration of starting a project but struggling to see it through to completion. Whether it’s a side-project or a skill we aim to acquire, staying motivated and productive can be a challenge, especially when it comes to being creative.   I really enjoyed this article from London

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How Friction Makes the Essential, Effortless

I loved the post below from Greg McKeown on how friction makes the essential, effortless. You can see the original post here. Greg’s 1-Minute Wednesday series is worth a follow. Here’s the story: Cambridge is a picturesque city with lush green spaces, public walkways, and pedestrian paths.  But it hasn’t

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Kindful Leadership: 8 Paths to Nurturing a Compassionate Workplace

I’m noticing that leaders are realising the profound impact of incorporating kindness and compassion into their leadership styles, and Graham Alcott’s eight principles of kindful leadership offer a comprehensive guide for leaders seeking to infuse their organisations with compassion, empathy, and personal growth. These strategies offer leaders a roadmap from

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