Category: Best Practice


20 quick tips to un-average your agency’s web copy

These 20 quick tips to un-average your agency’s web copy from copywriters Treacle are exceptional and well worth considering if you are contemplating a rewrite in 2021. Agency website copy tip No.1: Front-load the benefits at the start of the sentence, then show your process for achieving it. Like this: “Drive

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Delegation, done better. Top tips to delegate like a boss

I find myself encouraging leadership teams to increase their capacity to have an impact on their business by delegating more often. It’s easy to say but many people find it difficult to execute. The reason delegation is challenging is that often it is boiled down to a too simple boilerplate,

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Culture Speaks Quietly – A Story

A lovely story from the Founder of Huit Denim, David Hieatt. As a kid, my dad told me about the companies he had worked for as an electrician in the Merchant Navy. There was only one he loved. He told me stories about them that made them stand out. Like

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Calendly: wonderfully effective or just plain rude?

The response to a recent post on Linkedin about the use of Calendly (a diary management app) was significantly more heated than I had expected. Is it the best and most effective way to manage our time, or will clients see it as just plain rude? Some really great thoughts

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5 Top Tips for successful Virtual Selling

Building rapport, reading the ‘Zoom’ room and cutting through noise. Some of the most difficult tasks you face when selling virtually. Believe me when I say that you are far from alone in struggles to develop meaningful relationships and rapport within the nuances of a virtual world. I’ve put together

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Andy Brow and Karron Whitter

Watch: Landlords & Leases – What You Need to Know

My discussion with Karron Whitter of Clark Holt (recorded in September) couldn’t have come at a more appropriate time. As businesses struggle to decide what they need from their office space, the videos below cover everything you need to consider before entering a dialogue with your landlord. You can watch it

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Profit is not a dirty word – how agencies price

I listened to a recent webinar with Peter Czapp, co-founder of The Wow Company, twice. First with the usual open interest I have when exploring topics I know will be useful to my own clients, and then with much frantic scribbling and space bar bashing (pause, play, pause, play) in

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How to manage effectively in uncertain times

How to Managing Effectively in Uncertain Times

In response to the new wave of lockdowns, McKinsey have produced a new assessment of the best approach to manage in a crisis. It’s a long (and very interesting) read, and many of their conclusions relate to larger organisations than those who typically read my material. But I’ve spotted some

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