Take a moment to ask 5-10 people whether they think you’re a listener or a talker – be clear that they can only choose one. Whatsapp them, call them or drop them an email – and then wait with bated breaths as they decide your fate. I’d suggest you contact people
Real agency problems and solutions Ever found yourself wanting to charge more for a job but feeling you can’t because you’re dealing with a new client or opportunity? A client – let’s call him Adam – called me to chew over an issue. He had a new prospect, who worked
Retainers remain important to the majority of agencies, but agency leaders reported a change in clients’ attitudes towards them. The responses showed that while retainers are slightly less common than they were (and can be for shorter periods), typically agencies are not seeing a negative impact on revenues. Some noted
During an Agency Sales Transformation workshop in 2019 (when I was at Waypoint Partners), led by Partner Lisa Mandell, we asked a dozen agency leaders what sales challenges were keeping them awake at night. We dealt with each in turn and started to explore ways of addressing them. All shared
5 ways founders need to change as leaders when their agency starts to grow. When you start a business with someone else you all tend to adopt roles. I don’t mean the tasks we pick up, I mean behavioural roles. We take on the role of “the optimistic one” or
Years ago, when I was still a planner, I worked with a brilliant Creative Director called Sedge… He consistently nailed the brief and produced exciting work that made my job easy. I’d share his ideas with my clients and take as much reflected glory as I could. He was also
I’ve noticed a bit of a pattern in my last few meetings. Agency leaders don’t talk to each other. They chat, they discuss business, they make plans… …they hire & fire, they have meetings, they win & lose pitches, they drink together. Frankly, most of them seem to get on. But
