Over-servicing is a long-standing challenge for agencies, but Artificial Intelligence (AI) offers modern solutions to tackle this pervasive issue. By integrating AI tools into daily operations, agency leaders can better track, prevent, and eliminate over-servicing, freeing up resources for strategic initiatives. Here are some practical ways AI can help agencies
The agency world is shifting fast. With 70% of B2B marketers reassessing their agency partnerships, we’re at a crucial turning point. The agencies that thrive in 2025 will be the ones that adapt—embracing specialisation, AI, and outcome-based partnerships. I’ve put together a report breaking down the biggest trends shaping the
I loved the post below from Greg McKeown on how friction makes the essential, effortless. You can see the original post here. Greg’s 1-Minute Wednesday series is worth a follow. Here’s the story: Cambridge is a picturesque city with lush green spaces, public walkways, and pedestrian paths. But it hasn’t
Writing is easy. Great writing is almost impossible. As Seth Godin said: “If your work isn’t more useful or insightful or urgent than GPT can create in 12 seconds, don’t interrupt people with it. Technology begins by making old work easier, but then it requires that new work be better.”
It’s no secret that I love most of what David Hieatt and the team at The Do Lectures produce and put out into the world. One of their posts I saw recently on LinkedIn was too good not to share. Talking about ‘interesting’, the post says: “Interesting things happen when
A cool video outlining Spotify’s approach to engineering culture. You can see the full transcript here, but I’ve dropped some key points from the video below: Agile > Scrum When our first music player was launched in 2008, we were pretty much a Scrum company. Scrum is a well established
Caroline Hunt runs Emerald Starfish, a recruitment company with a difference. Caroline and I came across each other due to the ongoing problem almost all service businesses are having with recruiting talent. In the past I’ve talked extensively about the importance of re-recruiting your teams, but the issues around bringing
When the C-suite has a new management priority, a new job title often follows. This article in Forbes – kindly sent to me by Cameron at Neon – is an interesting take on how senior role job titles are emerging to reflect the need of businesses to take remote working and future
I frequently talk to my clients about naming their products and services, and about creating ‘simple stories’ that are easy for their own clients to understand and buy. In this video, I spoke to Josh Butten of boosst financial about the impact of packaging and productisation of complex services and
A great article from The Times on the way children are being taught in Estonia. Learning robotics from the age of seven and with teachers using virtual reality to bring geography, chemistry, history and language classes to life – the country is turning pupils into active participants in their education rather than
