Gartner’s State of Marketing Budgets 2021 summary is here. Some of you may already have taken a look, but it’s a valuable set of insights for agencies I thought was worthy of a share. One of the big ‘watch outs’ is that 29% of agency work shifted to internal teams –
An introductory guide to using scenario planning for smaller businesses During a recent workshop with a client I was once again reminded of the usefulness of scenario planning. I thought it was a great time to reshare a really simple model you can use in your business to try and
An idea that came to me a couple of weeks ago after a friend pointed out a potential problem with the name of one of our LinkedIn events, ‘Slack Slavery’. He noted the sensitivities around using the word, even when it was certainly referring to being at the mercy of
Company culture can be a fuzzy and nebulous topic. Honestly, I’ve often struggled with it. It can be like juggling jelly, trying to understand what a company is really like. And yet we’re all striving to somehow create a great culture within our organisations. This belter of an exercise from
This C suite career advice from Callum Adamson, the CEO and co-founder of Distributed, is well worth a quick read. From my point of view, the key point for business leaders is twofold; That speed of improvement and speed of execution is critical. That technology is not the most critical factor for
A useful reminder from Augi Woo – who runs a great IT business supporting businesses – noting that cyber criminals are targeting small business (like yours). No scaremongering, but worth considering for your systems into 2022. — Unfortunately, when it comes to cyber threats, no company is safe now —
A manager asks a team member to prepare a presentation. The draft falls short of what’s needed, so the manager expresses her disappointment and offers feedback via email, then waits for her colleague’s second try. The next iteration still misses the mark; the manager, pressed for time and concerned that
Some of my articles are deliberately written with the intention to cause action, and this is one of them. I’ll try to write it without sounding too earnest but in short, I can’t find a single reason why agency leaders aren’t applying to take on apprentices right now. For the
Learning and development. If there was ever a name for something that is earmarked as ‘important, not urgent’, then this surely must be it? That’s not to say most business leaders and founders don’t see it as valuable, because they almost certainly do. I would say 100% of agencies I’ve
[cherry_row] [cherry_col size_md=”12″] A tough year for new business, but far from impossible and the mercury is rising. The jfdi/Opinium New Business Barometer tells a story of agencies having to focus hard on upper funnel and being creative when spotting opportunities. But it also hints that new business teams who
