I was joined by living legend, and marketing procurement consultant Tina (not Tuna) Fegent in a discussion about how agencies can work with the enigma that is procurement. My pricing workshop a few weeks ago brought up a common discussion point – procurement. Namely, how agencies can work with them
This video is an event recording of the very first etc Advisory ‘Pot Noodle’. A 45-minute workshop and discussion for agency leaders/founders on changing their pricing strategy to charge for the value they create, rather than by time/hourly rate. In this free, condensed 45-minute online workshop, I spoke with agency
As an advisor and non exec to agency founders, I wonder if it’s surprising or not to know that I also have a coach myself? My coaching sessions differ somewhat from the sessions with my own clients, focussing less on knowledge of business strategy and predominantly on how as an
Be aware of the analogy around unconscious bias; Just because you know about it, doesn’t mean you are free from it. A really interesting and free way to check how biased you are is to take the Harvard Implicit Association Tests. The Implicit Association Test (IAT) measures attitudes and beliefs
I wanted to share this video – a TED Talk from Emergency Room Doctor Darria Long – that will make you rethink the way you behave about prioritisation and stress forevermore. So often I find myself speaking with ’crazy busy’ (and stressed) clients about how to use triage as
We spoke to George Owen, Founder of ITCH – an agency that creates compelling stories through film, animation and photography – to discover his tips for creating impactful videos and presentations when you’re working from home or unable to get into a studio. Be gone mundane talking heads. Whether you’re
A recent post from Robin Skidmore of Journey Further on LinkedIn got me to thinking about meetings. His post, which talked about how meetings kill productivity and meetings on Zoom kill morale was an interesting thought. True? Not true? His follow up point on how his own team had chosen
I’ve always been an advocate for speaking to your clients, and at the end of 2020, I took my own advice and conducted some of my own interviews with my handful of etc clients. The responses were insightful, humbling and gave me real clarity about understanding where my value lies
A recent conversation with a client got me to thinking just how important and valuable it is to ‘just ask’ rather than speculate when it comes to client requirements. In summary: A client dropped me a Slack message over the weekend. His agency have landed a new client and they
As remote working is set to remain commonplace even after the Covid-19 pandemic subsides, rules around engagement and support of employees will need to be re evaluated. Face-to-face meetings and their associated body language, can often help leaders to find out more about their team, but timed Zoom meetings and
