– Andy Brown
There’s not a single business leader or manager in a people-based business who would not benefit from the ‘How to Raise Your Prices’ course. Over 5 distinctive modules, Leadership Coach Andy Brown will teach you how to charge what you’re worth (and have clients happily pay more for your work).
From the psychology of why we find it so hard to charge more or charge what we’re worth, through to practical learnings about how to have those open conversations about pricing – Andy will teach you about how to find the real value in what you do, and set your prices accordingly.
Confidently Raise Your Prices is for anyone in a people-based or service business who wants to charge what they are worth or are struggling to convince clients to pay the right price for their services. Specifically:
Module #1
Why you’re not charging enough.
The psychology of pricing and how you end up charging too little. A deep dive into all the reasons we can’t bring ourselves to charge the right money.
Module #2
Changing your relationship with asking for money
Reframing your worries and negativity about charging for what you do and recognising the real value of what you do.
Module #3
Deciding what to charge
Clients buy value. Andy will show you how to work out what is valuable about what you do using benchmarking; setting prices and pricing models and then teach you how to charge appropriately.
Module #4
Having the conversation about money
How to bring it up, how to make your case, and how to stay strong across new and existing opportunities.
Module #5
Putting it into practice and making more money immediately
Where to start, how to make a plan, being held to account and where to get support. But best of all, you will acquire practical, actionable tools to be able to go into the world and execute these learnings.
“Just thought I’d let you know about a situation which has occurred post the Zoom session yesterday. I have a client where I was servicing like mad but had no real fee set. So post the prices meeting I sent an email outlining the work I did for them and that I thought it would be good to have a more formal fee arrangement. They said certainly and told me the hours they could afford per month. So done deal. Great to continue to learn things (or re learn them) and much enjoyed the event.”
-David Hodson, owner, Stream London Ltd
During the course, Andy Brown will personally walk you through his proven pricing model – sharing advice, experience, case studies and workbook tasks that will help you practically apply the learnings into your own business.
Learn the secrets of how other businesses put this advice into action and ended up with happier clients who willingly pay more, including two businesses who 3x and 5x their client pricing.
This comprehensive workbook is going to be key to successfully applying all you learn about confidently raising your prices. You’ll be asked to reflect, to challenge yourself and to apply what you’re learning to your own business.
Certificate of completion and access to a dedicated ‘raise your prices group’. Upon completion of the course, you will receive a personalised certificate and a link to access the Confidently Raise Your Prices LinkedIn Group.
Andy Brown is one of the UK’s top leadership coaches. Providing coaching to leaders in people-based businesses, enabling them to make better decisions, more quickly. Winner of the “Outstanding Non-Executive Director 2021” award and with over 30 years’ experience, Andy’s coaching and training programmes give leaders in growing businesses the skills, tools and confidence to have a positive impact on their organisations.
Businesses relying primarily on the talent of their people require different thinking and leadership skills to manufacturing and retailing operations.
Rapidly evolving markets, demanding clients, tech disruption and the evolving expectations of staff require leaders to make a constant stream of decisions, and yet many struggle to do so effectively and consistently.
Why?
The struggle is often due to a lack of clarity around decision-making. Leaders are up against everyday challenges including difficulties with prioritising, feeling out of their depth, no longer delivering against their core strengths and often very little training and support.
Providing objectivity, experience, and encouragement – Andy coaches leaders to confidently build clarity around their vision, plans and expectations, layering in best practice for leadership, new business, client experience, internal culture, talent acquisition and retention.
If for some reason it’s not everything you expected, let us know within 14 days of the start of the course and we’ll refund you every penny.
No questions asked.
