ETC Playbook


Show One, Watch One, Do One – How to Build Capability Fast

Most agency leaders know they should delegate more. But many don’t know how to do it without losing control, slowing things down, or feeling like they’re setting someone up to fail. Here’s a simple model I often share with leaders looking to grow their team’s confidence and capability: Show one.

The beta version beats the bottleneck

If you’re waiting for the perfect version of your agency’s next big internal process before you roll it out, you’re likely waiting too long. This is a pattern I see time and again in agency leadership conversations: a brilliant new way of doing things gets scoped, scoped again, drafted, redrafted,

Over-servicing is self-sabotage: how to change the culture

Most agency teams are overworked. But worse than that — they’re over-giving. Over-servicing doesn’t just erode profit margins. It chips away at morale, motivation and, ultimately, people’s sense of ownership. Why? Because when your team can’t see the cost of their generosity, they don’t realise they’re giving away their own bonuses, bandwidth

Get excited. Here’s how to reframe nerves…

We’ve all felt it — that rush before a big moment. The sweaty palms. The racing thoughts. The stomach doing somersaults. Whether it’s stepping on stage, pitching to a client, or having a tough conversation with your team, anxiety before performance is part of leadership life. It’s natural. It’s common. And

You know enough. Take action.

I jotted this one down after a conversation with a client recently — and it’s been buzzing around in my head since. She shared a quote with me. We’re not sure who originally said it — and I suspect it’s been misquoted somewhere along the line — but here’s how

Stop chasing efficiency. Aim for this instead…

The other day, I scribbled something down after a coaching session — one of those notes where you think, this might be worth a share. So, here it is… I was talking with a client about her daily habits, and she mentioned something that caught my ear. She said, “Each day,

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