ETC Playbook


Empathy, logic, authenticity. How to build and maintain trust.  

Trust is the foundation for everything we do. But what do we do when it’s broken? In an eye-opening TED talk, Harvard Business School Professor Frances Frei gives a crash course in trust: how to build it, maintain it and rebuild it — something she worked on during a stint at

How to change someone’s mind in 10 steps

David McRaney’s book, ‘How Minds Change’ is an insightful read. When I pre-ordered it, I was sent a PDF which had some interesting stories and a ‘Persuasion Quick Sheet’ outlining how to change someone’s mind in 10 steps. Whether you manage it or not using this process is – in

Great Employees Don’t Complain – They Walk Away

A short but very important article from Ian Daley with three simple, actionable ways to keep your star employees from walking away. — As a new manager, who comes to mind when you think of a great employee? In most cases it only takes a second or two to answer that

Write less, say more – top tips on communicating effectively

Data shows that the majority of us who share an article on social media have not actually read the article. Who’s guilty? As the saying goes, less is more. The same goes for words. Listen as Politico and Axios co-founder Jim VandeHei shares what he’s learned leading two media companies

I WANT TO BE THE FIRST TO KNOW ABOUT UPDATES