ETC Playbook


Stopping negative talk about clients

All people-based businesses exist to solve challenges for their clients. These challenges can be the source of great joy, they allow us to explore the evolving problems our clients have, they keep us curious and they ultimately enable us to use our skills to bring brilliant solutions to those we

The power of joy.

Recommended to me by Paul Levy (thank you Paul) this article from Arianna Huffington on joy is an uplifting and thought-provoking read. For leaders in people-based businesses, joy is an essential building block and a force multiplier that allows teams and companies to set ambitious goals and meet them without

There is no single culture. 

“A company does not have on culture, it has as many cultures as it does teams.” A brilliantly insightful and true observation from career expert, Marcus Buckingham, and something I’ve been ruminating on for a week or so now, ever since listening to the Diary of a CEO Podcast, during

It might be simple, but it’s almost never ‘easy’. 

“It’s so simple, I just don’t know why I can’t get it done.” The above is an outtake from a recent chat with one of my clients. He was frustrated that despite knowing what needed to be done, he wasn’t making the progress as quickly or as ‘easily’ as he

Everything is a team game.

A fantastic article shared with me by Nick Farrar of ShapedBy. A really powerful reminder that everything is a team game – something we should all be aware of when we’re hiring.  The best briefs are written by the best planners.  The best ideas are written by the best copywriters

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