ETC Playbook


Scope Creep – don’t let the margin disappear in the run up to Christmas

Scope creep. See also, kitchen-sink syndrome, requirement creep, feature creep and focus creep. Scope creep refers to the uncontrolled changes in a project scope. In short? It’s where the margin disappears. Scope creep is problematic all year round for agencies, but as we head into the seasonal Christmas project frenzy,

The 100-day challenge

September 16th marks 100 days until Christmas. But this isn’t one of those ‘oh bloody hell where did the year go’ articles – rather a reframe to say, “that’s three months during which we can really make a change!’ I’d like to challenge you and your team (as I have

Clear-Thinking

Coming very soon – the radical, experiential approach to help you see things more clearly and to stop your own thinking from holding you back. Clear Thinking is etc’s new approach to help you crack many of the limiting factors that have been holding you back. Are you seeking Clear

Watch: Make Rules Not Decisions – A Life Hack

People don’t argue with rules. Decisions are hard and there’s a reason people do things to limit the decisions they make each day. They wear the same clothes, have the same thing for breakfast, drink the same type of coffee, and so on. After a long day of work, making