ETC Playbook


Deep Work is likely the most useful thing an agency leader will undertake

It’s likely you have heard the term ‘deep work’ bandied about the place of late. Positioned as an answer to perpetual distraction, multi-tasking and checking phones and emails every few minutes, deep work promises dividends in terms of productivity, employability and happiness. For agency founders and leaders, there is something

5 things Norwich City can teach us about creating a great culture

Some time ago, I came across an article about a response a seven-year-old had received from Norwich City Football Club. The young fan had written a letter to apologise for not being able to attend her first match and to ask for a refund. A member of the Customer Service

Watch: The power of process for agencies with Cat Navarro

Cat Navarro is the guru of process and COO of flown.com. I was lucky enough to speak to her about how agencies can use process to accelerate and streamline their workflows, the importance of great process and some excellent examples on how to break down and tackle process work. Why

The Truth About Happiness

Happiness is a myth — at least if you look at it the way most people do. Most people see happiness as something they can have under certain conditions, for example: Having lots of friends Living in a beautiful place Getting recognized for accomplishments Whatever they’re chasing, they’re constantly running

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