ETC Playbook


8 Top Tips for Creating Great Videos When You’re Not in a Studio

We spoke to George Owen, Founder of ITCH – an agency that creates compelling stories through film, animation and photography – to discover his tips for creating impactful videos and presentations when you’re working from home or unable to get into a studio. Be gone mundane talking heads. Whether you’re

Turns out we didn’t like ASOS buying Topshop After All

When Topshop was acquired by ASOS, word from the fashion ecomms PR team was that this was GREAT news. But according to insight agency Freemavens, all was not as rosy as we were being led to believe. On a post shared on LinkedIn, Freemavens shared the social conversations on Twitter

Kill Your Meetings.

A recent post from Robin Skidmore of Journey Further on LinkedIn got me to thinking about meetings. His post, which talked about how meetings kill productivity and meetings on Zoom kill morale was an interesting thought. True? Not true? His follow up point on how his own team had chosen

How to have successful client conversations

Watch: How to have Successful Client Conversations

I’ve always been an advocate for speaking to your clients, and at the end of 2020, I took my own advice and conducted some of my own interviews with my handful of etc clients. The responses were insightful, humbling and gave me real clarity about understanding where my value lies

Wintering – rewriting the narrative on dark, cold months

You may remember my recent video referencing a client of mine and how their creativity was sparked to write children’s stories when they were relaxed and well rested. After advocating in the last Rambling On and previous articles about the importance of remembering to revive and restore continuously – not

Introduction to Me – A ‘Nice-to-Know’ Onboarding Technique

There are plenty of stats out there to support the woefully obvious observation that onboarding is incredibly important for teaching and keeping the best people, but much of the process often relies on how much information a new employee can retain in the shortest period of time before they’re left

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