ETC Playbook


Culture Speaks Quietly – A Story

A lovely story from the Founder of Huit Denim, David Hieatt. As a kid, my dad told me about the companies he had worked for as an electrician in the Merchant Navy. There was only one he loved. He told me stories about them that made them stand out. Like

Calendly: wonderfully effective or just plain rude?

The response to a recent post on Linkedin about the use of Calendly (a diary management app) was significantly more heated than I had expected. Is it the best and most effective way to manage our time, or will clients see it as just plain rude? Some really great thoughts

5 Top Tips for successful Virtual Selling

Building rapport, reading the ‘Zoom’ room and cutting through noise. Some of the most difficult tasks you face when selling virtually. Believe me when I say that you are far from alone in struggles to develop meaningful relationships and rapport within the nuances of a virtual world. I’ve put together

Am I Alone? How has Covid-19 Affected Other Agencies?

Navigating a business through the 2020 horror story has (and continues to be) a tough and often companionless task for agency leaders. The stats below (which we have kindly been allowed to share with you all) from Andreas at Greenlight Digital, were taken from a poll of Andreas’s digital agency

Andy Brow and Karron Whitter

Watch: Landlords & Leases – What You Need to Know

My discussion with Karron Whitter of Clark Holt (recorded in September) couldn’t have come at a more appropriate time. As businesses struggle to decide what they need from their office space, the videos below cover everything you need to consider before entering a dialogue with your landlord. You can watch it

Zebras. Redefining the Success of Startups

‘The message for legacy companies is clear: You must self-disrupt or gobble up your disruptors, or else face obsolescence at the hands of nimble start ups with access to more capital than ever before.” – Entrepreneur The subsequent message to startups? If you want our cash, consider profit and growth,

I WANT TO BE THE FIRST TO KNOW ABOUT UPDATES