ETC Playbook


How to manage effectively in uncertain times

How to Managing Effectively in Uncertain Times

In response to the new wave of lockdowns, McKinsey have produced a new assessment of the best approach to manage in a crisis. It’s a long (and very interesting) read, and many of their conclusions relate to larger organisations than those who typically read my material. But I’ve spotted some

Listener or talker? A 5-minute self analysis exercise

Take a moment to ask 5-10 people whether they think you’re a listener or a talker – be clear that they can only choose one. Whatsapp them, call them or drop them an email – and then wait with bated breaths as they decide your fate. I’d suggest you contact people

Agency Issues – ‘If I put up my prices, my clients will leave’

I had quite the reaction to the recent pricing new business article, so much so I thought I’d dig out another chat I had with Quality of Mind authority Martin Palethorpe. We explored one of the most prominent issues for business owners, discussions with clients about pricing (in particular, the

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