ETC Playbook


It’s good to talk

I’ve noticed a bit of a pattern in my last few meetings. Agency leaders don’t talk to each other. They chat, they discuss business, they make plans… …they hire & fire, they have meetings, they win & lose pitches, they drink together. Frankly, most of them seem to get on. But

5 things Norwich City FC can teach us about organisational culture

I recently came across an article about a lovely response a seven-year-old had received from Norwich City Football Club. The young fan had written a letter to apologise for not being able to attend her first match and to ask for a refund. A member of the Customer Service team,

Ignore your agency culture at your peril

A healthy agency culture is critical – so why do you neglect it? What came first, the culture or the foosball table? Was it the attitude of the founder that created an approach that spawned a business or once the business got going, did an agency culture evolve? The answer

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