1 to 1 Founder Coaching

You're in charge. But who do you talk to when you don’t have all the answers?

Running your own business can be equal parts thrilling and lonely. Decisions stack up, pressure builds, and suddenly you’re expected to know everything—strategy, finance, culture, hiring, operations, growth. It’s a lot.

This is coaching for founders who want clear thinking, smart challenge and someone to lean on while they lead. I’ll help you stay focused, stay sane and grow with confidence. It’s executive coaching—but grounded in real experience of leading and growing businesses.

Who it’s for:

  • Founders and leaders of creative or service-based businesses
  • People navigating scale-up challenges, big decisions or periods of uncertainty
  • Leaders who need a sounding board, not a cheerleader

Why it works:

Because sometimes, you just need someone who isn’t emotionally or financially invested in the outcome—but is invested in you.

What I bring:

  • A calm voice in a noisy world
  • Objectivity from outside your business
  • Experience running agencies and scaling businesses
  • A blend of coaching, challenge and support that changes how you lead
  • Award winning coaching with over 30 years’ experience
    Insights from my award winning Amazon #1 best-seller, The Emotional Overdraft ‘10 simple changes for balancing business success and wellbeing’
    Why it works: Because sometimes, you just need someone who isn’t emotionally or financially invested in the outcome—but is invested in you.

Case study snapshots


Guiding an MD in a global group

A Managing Director in a UK agency was reporting into a demanding US parent company. The UK arm was comparatively small, yet expected to deliver disproportionate results against aggressive US benchmarks. The MD felt isolated and under-resourced, and the communication gap between UK and US expectations was growing. Upward management was critical — but difficult.

Strengthening leadership confidence in uncertainty

A founder-led agency had grown from a solo consultancy into a well-regarded business, but the founder was now isolated at the top. The leadership team was junior and lacked experience, and the client base was unstable — with unpredictable briefs and revenues. The founder struggled to hold the team accountable or plan confidently for the…

Managing change and legacy behaviours

An experienced CEO faced major disruption: two senior leaders left the business at the same time, and the market was shifting fast in how clients procured agency services. On top of that, legacy behaviours from the early days of the business were beginning to clash with the expectations of a newer team. There was a…

Rebuilding confidence in a legacy agency

Following a co-founder’s extended illness and absence, the remaining founder was thrust into a CEO role that didn’t come naturally. A highly capable executive creative director, they had never planned to lead the business operationally. The result was uncertainty at the top, inconsistent leadership, and a team unsure who was steering the ship. The founder…

I WANT TO BE THE FIRST TO KNOW ABOUT UPDATES