What Does AI Mean for Writers? Be clear on who is holding the AI tool
Writing is easy. Great writing is almost impossible. As Seth Godin said: “If your work isn’t more useful or insightful or urgent than GPT can create in 12 seconds, don’t interrupt people with it. Technology begins by making old work easier, but then it requires that new work be better.”…
Running a business vs running an agency
I spotted this post from Gellan Watt and felt like I wanted to take a view on it. Gellan’s viewpoint is that running an agency is about doing work that delivers an output or outcome, whereas running a business is deal making. In some ways I agree, particularly with the…
Bad habits. Tips on changing your routine and building willpower.
We all have the capacity for change at any moment. Yet New Year seems a good opportunity to ask if those small steps, your habits, are taking you in the direction you want to move to achieve your longer term goals. If the answer is “no” then consider what you…