Restructuring for growth and clarity
Challenge
A well-established creative agency of around 20 people had reached a growth plateau after an initial period of steady expansion. The informal, organic structure that had served it well in its early years was starting to creak. Teams overlapped, roles were unclear, and duplication of effort was common. Decision-making became slower and less effective, and the energy and optimism that had fuelled the agency’s earlier success began to wane. Margins dropped, and the business lacked direction.
Andy’s Intervention
Andy worked with the founder and shareholders to clarify what they really wanted from the business. Through strategic planning sessions, they developed a clear, directional plan focused on rebuilding momentum and realigning the agency’s structure to match its ambitions. Andy helped the leadership team introduce better-defined roles, streamline operational processes, and restore commercial discipline – creating clarity and accountability at every level.
Impact
The agency has since grown from 20 to around 50 people, with stronger margins, a clearer vision, and a renewed sense of purpose. The business is now more focused, commercially sound, and culturally energised – well positioned to embrace change, including the challenge and opportunity of AI.