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A capable and successful MD was leading a profitable business but lacked structured support. He felt isolated in his thinking and struggled to implement his best ideas, often second-guessing himself or losing momentum. Without a regular sounding board or system of accountability, the business was coasting – and the founder knew more was possible, but didn’t know how to move forward with focus.
Andy introduced a structured coaching framework and set up a smart roadmap for prioritising actions and decisions. He worked with the MD weekly, acting as a sounding board, strategic partner and accountability coach. Together, they set clear targets, agreed actions, and created discipline around execution. Andy held the MD to account with regular review sessions, helping maintain momentum and clarity.
The MD has regained focus, improved decision-making speed, and re-energised the business. The structured accountability has turned ideas into action – and the business is now moving forward with renewed purpose and commercial clarity, even in a challenging market landscape.