From survival to sustainable growth
Challenge
Following the disruption of lockdown, this agency had been through a tough chapter – with declining revenue, increased debt, and overheads that were out of sync with income. On top of that, a shareholder change had added uncertainty. The remaining founder was capable but quiet – a thoughtful, behind-the-scenes leader who found it difficult to consistently communicate direction or generate team momentum. Without a clear vision or consistent leadership rhythm, the business was stuck in survival mode.
Andy’s Intervention
Andy provided one-to-one weekly coaching to help the founder shift from reactive survival thinking to confident leadership. Together, they defined a vision for the business, and Andy supported the founder in finding his own communication style – one that didn’t require him to act out of character, but helped build clarity, energy and alignment across the team. They focused on structure, repetition and visibility – embedding a sustainable leadership rhythm.
Impact
The business went from multiple loss-making months to recording profit every month for a full year – and continues to grow healthily. The team is clearer, more motivated and better aligned around the founder’s vision. Most importantly, the founder has grown into a more confident and consistent leader – without compromising who he is.