Guiding a £1.5m fundraise
Challenge
A CEO needed to raise £1.5 million to complete the development of a martech product. He had no fundraising experience and needed guidance on the process, requirements, and negotiation strategy.
Andy’s Intervention
Andy helped the CEO prepare thoroughly — clarifying the ask, structuring the pitch, and identifying realistic funding sources. He supported investor conversations, helped shape the deal terms, and stood alongside the CEO through negotiation and close.
Impact
The fundraise was completed successfully through angel investment. The money was used to expand the offshore team and accelerate marketing. The CEO gained valuable confidence and credibility in the process — as did the business.