Guiding an MD in a global group
Challenge
A Managing Director in a UK agency was reporting into a demanding US parent company. The UK arm was comparatively small, yet expected to deliver disproportionate results against aggressive US benchmarks. The MD felt isolated and under-resourced, and the communication gap between UK and US expectations was growing. Upward management was critical — but difficult.
Andy’s Intervention
Andy coached the MD over a two-year period, supporting them with strategic planning, communication strategies, and group-level influence. He helped shape realistic performance plans, and coached the MD on how to manage expectations with the US parent — advocating clearly for the differences in market conditions, commercial realities, and cultural approach.
Impact
The MD successfully navigated the challenges, established stronger credibility with the group, and was later promoted into a global role. The UK business was eventually sold in a successful deal, with the MD’s leadership playing a critical role in maximising value and transition success.