Home » Case Studies » Reigniting communication and alignment
Two long-time co-founders were struggling to communicate openly about their hopes for the business. Tension had built slowly over time, and although the relationship hadn’t broken down, it was no longer fuelling progress. Both wanted something different but hadn’t found a way to say it — creating a quiet standstill.
Andy used reflective tools and coaching exercises to help each founder articulate what they truly wanted — for the business, and for themselves. He then facilitated a structured and emotionally intelligent conversation that allowed them to share these insights openly. This meeting – held in a pub – became a turning point for both.
Rather than parting ways, the co-founders rediscovered shared ambition — but clarified different roles. One took the lead on growth, while the other took a step back from day-to-day operations. The business gained clarity, energy, and a renewed partnership dynamic that still thrives today.