Unpicking divergent visions
Challenge
Two co-founders remained committed to the business but had fundamentally different visions for its future. Each wanted to grow — but in opposite directions. The tension was unspoken but mounting, and the business risked becoming paralysed by indecision.
Andy’s Intervention
Andy helped both founders explore their preferred business models in depth — then mapped which vision was better aligned with the current team, customer base, and market potential. Together, they agreed a clean split: one founder exited and started a new venture, while the other continued with the existing business.
Impact
The transition was calm, structured, and fully aligned with both parties’ goals. The existing business has continued to grow under singular leadership, and the exiting founder has successfully launched a new proposition from a clean slate.