It’s a fact that most agencies spend a disproportionate amount of time trying to find a truly ‘U’ USP and the reality is that you aren’t unique. If you can accept that, you may be starting the journey towards enlightenment – and ultimately towards becoming more valuable to your clients
As the pandemic marches on, managers need to help their remote employees battle feelings of isolation. Not only that, the transition from instant to asynchronous communication (where you don’t expect an immediate response) is a huge hurdle for a lot of teams going remote – especially for those who have
This post came about through a recent discussion with a CEO client of mine who was having difficulty with his client services team. His reflections were that he wanted them to connect with clients on more than just the day-to-day work basis. He, quite rightly, wanted to build a closer,
Film from YouTube creator Microsoft Sam shows striking similarities in ads from Apple to Uber. All the Covid-19 cliches in one big supercut. Have a watch:
Years ago, when I was still a planner, I worked with a brilliant Creative Director called Sedge… He consistently nailed the brief and produced exciting work that made my job easy. I’d share his ideas with my clients and take as much reflected glory as I could. He was also
