Category: Knowledge


Be brilliant at what requires no talent

“Be the best at everything that requires no talent.” – Paul O’Connell Recently I had the privilege of being at Twickenham (thanks Josh), soaking up the drama of England’s last-minute victory against France at the Allianz Stadium. Elliot Daly’s converted try secured a 26-25 win in the dying seconds, sending

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LinkedIn Content Ideas [free downloadable guide]

Lost for words? Struggling to keep up with regular LinkedIn posts?  Whether it’s finding fresh ideas or knowing what actually resonates with your audience, keeping up the momentum can feel like a chore. To help, I’ve created this little download, packed with ready-to-use post templates designed to spark inspiration, get

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How agencies can use AI to stop over-servicing clients [a guide]

Over-servicing is a long-standing challenge for agencies, but Artificial Intelligence (AI) offers modern solutions to tackle this pervasive issue. By integrating AI tools into daily operations, agency leaders can better track, prevent, and eliminate over-servicing, freeing up resources for strategic initiatives. Here are some practical ways AI can help agencies

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Future of Agency Landscape 2025

The agency world is shifting fast. With 70% of B2B marketers reassessing their agency partnerships, we’re at a crucial turning point. The agencies that thrive in 2025 will be the ones that adapt—embracing specialisation, AI, and outcome-based partnerships. I’ve put together a report breaking down the biggest trends shaping the

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Facades of competence. The truth is, we’re all just winging it.

In a world of seemingly competent institutions and authority figures, it’s both alarming and deeply reassuring to discover that everyone is just winging it. Action for Happiness, highlights the detrimental effects of chronically comparing our insides with other people’s outsides. We tend to project an image of calm proficiency to

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