These 20 quick tips to un-average your agency’s web copy from copywriters Treacle are exceptional and well worth considering if you are contemplating a rewrite in 2021. Agency website copy tip No.1: Front-load the benefits at the start of the sentence, then show your process for achieving it. Like this: “Drive
Trust is the foundation for everything we do. But what do we do when it’s broken? In an eye-opening TED talk, Harvard Business School professor Frances Frei gives a crash course in trust: how to build it, maintain it and rebuild it — something she worked on during a recent
A thought from Michael Neill on why psychologically we find it easier to give than to ask. — There’s a two-part question I often ask people on sales and business building trainings: Would you find it easier to walk into a room and try and get a million dollars from
Building rapport, reading the ‘Zoom’ room and cutting through noise. Some of the most difficult tasks you face when selling virtually. Believe me when I say that you are far from alone in struggles to develop meaningful relationships and rapport within the nuances of a virtual world. I’ve put together
Navigating a business through the 2020 horror story has (and continues to be) a tough and often companionless task for agency leaders. The stats below (which we have kindly been allowed to share with you all) from Andreas at Greenlight Digital, were taken from a poll of Andreas’s digital agency
My discussion with Karron Whitter of Clark Holt (recorded in September) couldn’t have come at a more appropriate time. As businesses struggle to decide what they need from their office space, the videos below cover everything you need to consider before entering a dialogue with your landlord. You can watch it
I listened to a recent webinar with Peter Czapp, co-founder of The Wow Company, twice. First with the usual open interest I have when exploring topics I know will be useful to my own clients, and then with much frantic scribbling and space bar bashing (pause, play, pause, play) in
I hope this discussion between myself and Ruth Johnson – consummate HR Professional and Director at INK Group – directs you towards making better informed decisions regarding your home working policies. I also hope it provides some reassurance, and allows you to assess the positive potential and the possible pitfalls
Do you want the good news or the bad news? The fact is that whichever you choose, it’s the bad news that you are most likely to remember and act on. That’s because we’ve evolved to respond far more strongly to negative experiences than positive ones. Our primitive selves needed
