Category: Tools & Techniques


Adding customer value in a time of pandemic

This article is based on an email I received from the Promising Outcomes team at the beginning of the year. It elicited a couple of thoughts and feelings and I enjoyed the under current of hope and opportunity for businesses who innovate their way through the pandemic. The email also

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All Agencies are Eating off the Same Plate

You know those budget holders within existing client businesses that you don’t work with but are desperate to get your hooks into? It’s those people who are really your client. One of the founders I work with recently lost a six figure account apparently out of the blue. They were

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