ETC Playbook


Being accountable for accountability (where are you on the ladder?)

I talk about accountability a lot, and enjoyed this image I saw on LinkedIn recently with a homework example applied against the ‘accountability ladder’. Being accountable is one of the most important qualities of leadership, and also of just being a good human being. People with an Accountable mindset take

Forming, storming, norming, performing. The four stages of team development 

When teams are formed, they go through predictable stages of development. Recognising, understanding and responding to this development and performance ‘curve’ has the ability to transform good teams into great ones. A commonly used framework for these stages was developed in the mid 1960’s by Bruce W. Tuckman. His descriptions

What Does AI Mean for Writers? Be clear on who is holding the AI tool

Writing is easy. Great writing is almost impossible. As Seth Godin said: “If your work isn’t more useful or insightful or urgent than GPT can create in 12 seconds, don’t interrupt people with it. Technology begins by making old work easier, but then it requires that new work be better.”

Running a business vs running an agency

I spotted this post from Gellan Watt and felt like I wanted to take a view on it. Gellan’s viewpoint is that running an agency is about doing work that delivers an output or outcome, whereas running a business is deal making. In some ways I agree, particularly with the

Our most loved articles of 2022

Here are the top ten articles from the year – the ones which got most people talking, elicited the highest response, or won the most clicks.

I WANT TO BE THE FIRST TO KNOW ABOUT UPDATES