ETC Playbook


Non-Billable Client Work (and a secret bonus)

I came to write this article after discussing billable hours and utilisation with a client.  Key to profitability is to reduce non-billable time spent on a client – over-servicing, over-delivering, poor scoping etc. My client got on board and started scrutinising the reasons for non-billable time – and he discovered

The Impossibilities of the Circular Economy

Separating Aspirations from Reality. We don’t need a circular economy, we need to reduce resource requirements through efficiency. A stimulating cartoon and worth the time to read. You can see the full cartoon, here.

Don’t Just Tell Employees Changes Are Coming — Explain Why

I really wanted to share the below article from Harvard Business Review as a follow up form the ‘horizon’ piece I wrote a short time ago. The entire premise was to underline the importance of communicating the horizon to your teams – ensuring that you bring them along for the

The number one reason you’re missing out on profit. 

Service level agreements, scopes of work, contracts… three terms we hear a lot about in business. I was going to start out this article defining them – they’re frequently used interchangeably despite the fact they have different definitions. But on reflection, the definitions of these terms aren’t really what’s important

Do the plan (a TikTok video)

@DigitallyBaffled nailing the plan mind circle. How about making a plan about how to execute the plan? Planning the plan plan. Enjoy! Andy.

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