ETC Playbook


The uncomfortable space. Don’t rush to answer the question.

I loved this article ‘Reflections’ from Richard Merrick – which explores the idea that the challenge is creating the space for the questions to emerge of their own accord, rather than forcing them to the surface. “The best way to find out things, if you come to think of it,

Prioritising profitability. Don’t grow for growth’s sake. 

A discussion with a business leader recently motivated me to write this article around vanity growth. I hope it helps you to figure out what you can do to make sure profit – rather than revenue – becomes a mission for business growth.  You’ve all likely heard the term ‘Revenue

22 constructive feedback techniques for managers

Office Vibe , a software I’ve previously used and sometimes recommend for staff sentiment tracking, are producing some great content right now. A recent article summarising 22 Constructive feedback examples & tips for managers was a useful and easy read. You can read the full article, here, but I’ve summarised

I WANT TO BE THE FIRST TO KNOW ABOUT UPDATES