ETC Playbook


Gartner’s State of Marketing Budgets 2021 

Gartner’s State of Marketing Budgets 2021 summary is here. Some of you may already have taken a look, but it’s a valuable set of insights for agencies I thought was worthy of a share. One of the big ‘watch outs’ is that 29% of agency work shifted to internal teams –

‘Fewer’ or ‘less’ – think you know when to use them?

What to Know Generally, fewer is used when the number of things is counted (“fewer problems”) whereas lessis used when the number is measured (“less trouble” or “less time”). However, this is not a strict rule and there are accepted instances of less being used with countable amounts such as “250 words or less,” “3

Examples, Expand, Evidence – a simple technique for reviewing documents

An incredibly simple and effective technique I’ve been using to help when I’m reviewing a draft article.  When I’m doing my read through, I simply drop one of these three words in as I go:  ‘Examples’, ‘Expand’, ‘Evidence’. By scrawling these simple words in the margins or as a note in

Reframing stress.

Something leaders frequently face is their teams coming to them and sharing feelings of stress.  But here’s the problem, stress is contagious. I came to write this article after hearing from my clients about the impact stressed employees have on them as leaders and subsequent impact on wider teams. They

A promise (and an example of great leadership)

Sharing what I believe is a great act of leadership from Nikki Cunningham, MD at Curious. This ‘promise’, written and hand signed by Nikki, was handed out to each member of a team during a manifesto meeting exploring the future of Curious. It’s a strong statement which – I think

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