The agency world is shifting fast. With 70% of B2B marketers reassessing their agency partnerships, we’re at a crucial turning point. The agencies that thrive in 2025 will be the ones that adapt—embracing specialisation, AI, and outcome-based partnerships. I’ve put together a report breaking down the biggest trends shaping the
Stepping into leadership for the first time can feel like an exciting leap—and a daunting one too. Suddenly, you’re responsible not just for your own work but for motivating a team to achieve their best. The truth is, being a great leader isn’t about having all the answers or giving
Most of us are doing multiple different tasks every day. We switch from dropping off children to checking and answering emails, attending a client call followed by a sales call, catching up with colleagues, answering questions, folding washing, making dinner, helping with homework. Each of these tasks requires a completely
In a strikingly candid memo dated August 9th, 1940, Winston Churchill addressed a concern all too familiar in the business world – the needless complexity of documents. His message was simple and, fittingly, brief: “Brevity.” Churchill observed a trend of his staff being inundated with lengthy papers, declaring, “Nearly all
I’ve seen many business leaders grapple with the challenge of staying connected to their teams. It’s a common scenario: as the business expands, or during periods of rapid growth, the distance between the leadership and the front lines often increases. This detachment can lead to a lack of understanding of
Every two weeks on a Friday at 10:15am, my Rambling On email lands in subscriber inboxes. As soon as it’s dispatched, my inbox starts filling with out-of-office replies. This response varies throughout the year—sometimes it’s a lengthy list, especially during holiday seasons, and other times, it’s much shorter. It’s fascinating
