ETC Playbook


Choose a decision, don’t try to decide…

Oliver Burkeman in his book Four Thousand Weeks, nailing it again. “In his 2011 book ‘Time Warrior’, the coach Steve Chandler refers to this sort of decision-making as “choosing”, and contrasts it with “trying” to decide, or trying to figure things out. You could waste months trying to figure out

An example of great feedback – something to latch on to

I recently left a little review for The Suffolk Latch Company, a business that makes cast iron door furniture (because great products and service really do deserve feedback). They replied a couple of days later to thank me and to ask – ever so politely – if I’d mind spreading

WATCH: Clear Thinking™ About Other People – An Introduction

In March 2022, transformative mindset coach, Rena Loizou and I will be launching Clear Thinking™ – a series of experiential, hands-on workshops or programmes designed to dramatically improve clarity, resilience, connection, and creativity and ultimately your impact at work and in your personal life. Our first workshop, happening on March 11th, is entitled

AI inspired music

Creating an AI programme and filling it with “the entire terms and conditions of LinkedIn, the ancient poem Beowulf, 400,000 4Chan forum posts and the teachings of Confucius” and using it to inform an album’s lyrics, song titles and artwork creation. It might sound slightly out there, but this is

How to define company culture – a framework

Company culture can be a fuzzy and nebulous topic. Honestly, I’ve often struggled with it. It can be like juggling jelly, trying to understand what a company is really like. And yet we’re all striving to somehow create a great culture within our organisations.  This belter of an exercise from

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