ETC Playbook


5 Reasons Your Employees Don’t Understand Your Company’s Vision

But what do we really want people to think of us? What do we actually do? Who are we trying to speak to? What’s our purpose… our aim? Hours spent humming and ha’ing over your mission statement and your elevator pitch, – meeting rooms stuffed full of your content teams,

Tackle the pinch, don’t wait for the crunch.

Imagine you’re in a meeting, and on more than one occasion, a colleague seemingly hijacks your ideas and raises them as their own. You might – quite rightly – feel irritated. In their book, Connect, authors David Bradford and Carole Robin identify this feeling as a ‘pinch’. Those little feelings of

The army of litter pickers taking the rubbish crisis into their own hands

I’m hardly the first person to feel angry that people still drop litter, but rather than simply whinge, this article from Positive News recognises an impassioned litter picking army emerging in our parks, along our pavements and out in the beautiful British countryside. A great read with a lot of resources. Will

How to answer the question, not simply accept the answer

Ever received an unexpected piece of news from a client and thought ‘what the hell?’. This article is a reminder that often, when a client brings you a piece of information, they are often in fact bringing you an answer to a question rather than a question itself. And unless

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