ETC Playbook


‘Genius’ or ‘Development’ which culture are you creating?

A recent study delving into the cultures of Fortune 500 companies revealed intriguing insights about their impact on organisational performance and employee behaviour. Broadly, these organisations embody one of two cultures: Here’s a little more about what these cultures look like and how they act, and some lessons on what

The Value of Skip-Level Meetings and How to Leverage Them

Do you have a relationship with your manager’s manager, the ‘big boss’? For many, the answer is ‘not really’ or ‘limited’. And yet, building relationships with those higher up in your business is vital, and a skip-level meeting can be your key to unlocking numerous benefits. I think there’s tremendous

The Case for Easing the Grip on ‘Purpose’ in Leadership

There’s an innate sense within us, an intrinsic compass that propels us towards creation and contribution. It’s akin to how birds intuitively know when and where to migrate or how flowers just know when to bloom. I thought this sentiment was beautifully encapsulated by Matt Cooksey when he said, “We all have a natural impulse to create and contribute.”

The Psychological Edge of the using ‘Twelve-Weeks’ rather than a ‘Quarter’

I recently had a thought-provoking conversation with one of my clients about setting targets for their team. We discussed the difference between referring to a time period as “twelve weeks” versus a “quarter.” A seemingly subtle distinction that holds significant psychological benefits and can impact how your team approaches goals

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