ETC Playbook


TikTok – a force for good?

If TikTok were a person, they would almost certainly be the individual who spent too much time in the headmaster’s office being reprimanded. The ads, the underage users, the content, the privacy breaches, the cyber cruelty and the possible Chinese spying… it’s fair to say that the ByteDance-owned app has

A rally to arms – take on an apprentice (and how to do it)

Some of my articles are deliberately written with the intention to cause action, and this is one of them. I’ll try to write it without sounding too earnest but in short, I can’t find a single reason why agency leaders aren’t applying to take on apprentices right now. For the

Want to stick it to the man? Get your boots on!

As you might already have gathered, I love to walk – to ramble in the countryside. To unplug and yet simultaneously reconnect. Putting on my walking boots and heading out into the countryside is not just how I choose to relax, but also a purposeful way to figure out problems

Direct isn’t dirty. And six other tips for requesting referrals

I’ve spoken before about the potential for referrals to be a golden ticket for agencies. That said, there are still feelings of awkwardness and appearing either desperate or pushy when it comes to asking for, or discussing, the potential for referrals. This article from The Future Factory was worth sharing

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