ETC Playbook


Watch: two seats left… would you sit?

Whilst not wishing to be someone who has to read into everything to the nth degree, have a watch of this Carlsberg advert and take a moment to be a little bit curious about your own prejudices. Would you take the last two seats? A funny and thought provoking 2-minute

6 Strategies for Leading Through Uncertainty

It would be impossible (and frankly presumptuous) to try and summarise how everyone has felt over the last year, and so instead I reach for the very small but real knowledge I have gleaned from my agency leader clients, of whom all have had to navigate through change, uncertainty, and

Everything you need to know about over-servicing clients

Take solace (if you can) that over-servicing is something pretty much every agency does. A dirty little secret if you will. Except, it’s not really a secret, more something that has become so commonplace that it often barely registers as a problem. But a problem it is. Recently, I was

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