ETC Playbook


All Agencies are Eating off the Same Plate

You know those budget holders within existing client businesses that you don’t work with but are desperate to get your hooks into? It’s those people who are really your client. One of the founders I work with recently lost a six figure account apparently out of the blue. They were

KitKat has a point.

The 31st March marks a quarter of the way through the year. How many of you have taken holiday days so far? I’d guess not many. I too am guilty. Why take a break so soon after Christmas? Except Christmas was almost three months ago. Why take time off when

Listen: Black Duck Eggs – The People Paid to Break Into Huge Companies

Better that an entire series of Homeland, I couldn’t stop listening to this episode from Dark Net Diaries, entitled ‘Black Duck Eggs’. In fact, if you like nothing more than stories or podcasts about hackers, breaches, shadow government activity, hacktivism, cybercrime, and all the things that dwell on the hidden

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