These 20 quick tips to un-average your agency’s web copy from copywriters Treacle are exceptional and well worth considering if you are contemplating a rewrite in 2021. Agency website copy tip No.1: Front-load the benefits at the start of the sentence, then show your process for achieving it. Like this: “Drive
Trust is the foundation for everything we do. But what do we do when it’s broken? In an eye-opening TED talk, Harvard Business School professor Frances Frei gives a crash course in trust: how to build it, maintain it and rebuild it — something she worked on during a recent
A thought from Michael Neill on why psychologically we find it easier to give than to ask. — There’s a two-part question I often ask people on sales and business building trainings: Would you find it easier to walk into a room and try and get a million dollars from
When Brian Norgard, Entrepreneur and Ex-CPO of Tinder tweeted ‘The most expensive way to pay for anything is with time’ the response was far-reaching. 896 retweets, over 3,000 likes and a barrage of comments. Perhaps it was the very fact the statement was left so open for interpretation that made
I find myself encouraging leadership teams to increase their capacity to have an impact on their business by delegating more often. It’s easy to say but many people find it difficult to execute. The reason delegation is challenging is that often it is boiled down to a too simple boilerplate,
It has been funny (*insert your own adjective*) old year. When it came to client gifts I wanted to send something that considered the – frankly bizarre – last 12 months, but also put some focus on the future. No pressure then. On contemplation, I had a number of options
