ETC Playbook


Book Review: Who Moved my Cheese by Dr Spencer Johnson

Why read this book? If ever there was a time to consider your relationship with change, it would be now. A slightly clumsy set up doesn’t detract from the very powerful parable at the centre of this short book. If you embrace the story, you’ll take the opportunity to explore

Face it, your business is not that unique

It’s a fact that most agencies spend a disproportionate amount of time trying to find a truly ‘U’ USP and the reality is that you aren’t unique. If you can accept that, you may be starting the journey towards enlightenment – and ultimately towards becoming more valuable to your clients

Profit is not a dirty word – how agencies price

I listened to a recent webinar with Peter Czapp, co-founder of The Wow Company, twice. First with the usual open interest I have when exploring topics I know will be useful to my own clients, and then with much frantic scribbling and space bar bashing (pause, play, pause, play) in

None-formulaic agency culture, Hard baked, not half baked.

This post came about through a recent discussion with a CEO client of mine who was having difficulty with his client services team. His reflections were that he wanted them to connect with clients on more than just the day-to-day work basis. He, quite rightly, wanted to build a closer,

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