ETC Playbook


fundraising

When should I fundraise?

Raising funds, either seed for your start-up or for Series A, B or C, is distracting and time consuming. What’s more, it’s an activity that usually falls outside company founders’ area of expertise, which means they often try to defer or avoid it. Consequently, entrepreneurs often ask us “when should

When a butterfly flaps it’s wings

About four weeks ago (Sept 2018) I bumped into Milan Lad. He was standing outside Cannon Street station handing out CVs. “I’m looking for a job in Investment Banking. Can you help?” he asked as people walked past. He was smart & well-spoken and, most importantly, was clearly getting off

You can’t help being negative

Do you want the good news or the bad news? The fact is that whichever you choose, it’s the bad news that you are most likely to remember and act on. That’s because we’ve evolved to respond far more strongly to negative experiences than positive ones. Our primitive selves needed

How Founders become Leaders

5 ways founders need to change as leaders when their agency starts to grow. When you start a business with someone else you all tend to adopt roles. I don’t mean the tasks we pick up, I mean behavioural roles. We take on the role of “the optimistic one” or

Gens X, Y & Z – an ABC

You didn’t know we had a Generation Z now? Keep up at the back. We’re on our way back around the alphabet – that’s how far we’ve come in our desire to categorise broad cohorts of the population. So what? Who cares? Well, seemingly almost everyone I talk to: agency

My mind has gone blank

Years ago, when I was still a planner, I worked with a brilliant Creative Director called Sedge… He consistently nailed the brief and produced exciting work that made my job easy. I’d share his ideas with my clients and take as much reflected glory as I could. He was also

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