5 Top Tips for successful Virtual Selling
Building rapport, reading the ‘Zoom’ room and cutting through noise. Some of the most difficult tasks you face when selling virtually. Believe me when I say that you are far from alone in struggles to develop meaningful relationships and rapport within the nuances of a virtual world. I’ve put together…
Am I Alone? How has Covid-19 Affected Other Agencies?
Navigating a business through the 2020 horror story has (and continues to be) a tough and often companionless task for agency leaders. The stats below (which we have kindly been allowed to share with you all) from Andreas at Greenlight Digital, were taken from a poll of Andreas’s digital agency…
Watch: Landlords & Leases – What You Need to Know
My discussion with Karron Whitter of Clark Holt (recorded in September) couldn’t have come at a more appropriate time. As businesses struggle to decide what they need from their office space, the videos below cover everything you need to consider before entering a dialogue with your landlord. You can watch it…
Zebras. Redefining the Success of Startups
‘The message for legacy companies is clear: You must self-disrupt or gobble up your disruptors, or else face obsolescence at the hands of nimble start ups with access to more capital than ever before.” – Entrepreneur The subsequent message to startups? If you want our cash, consider profit and growth,…
Book Review: Who Moved my Cheese by Dr Spencer Johnson
Why read this book? If ever there was a time to consider your relationship with change, it would be now. A slightly clumsy set up doesn’t detract from the very powerful parable at the centre of this short book. If you embrace the story, you’ll take the opportunity to explore…
Giving ideas, legs. Plus an inspiring ‘daylight directive’ leadership example
The philosopher Friedrich Nietzsche wrote, “All truly great thoughts are conceived by walking”. I’d tend to agree. My newsletter, Rambling On, is as much about my love for walking as it is my penchant for a chat, so it felt only right to throw some light on the incredible benefits…
Face it, your business is not that unique
It’s a fact that most agencies spend a disproportionate amount of time trying to find a truly ‘U’ USP and the reality is that you aren’t unique. If you can accept that, you may be starting the journey towards enlightenment – and ultimately towards becoming more valuable to your clients…
Profit is not a dirty word – how agencies price
I listened to a recent webinar with Peter Czapp, co-founder of The Wow Company, twice. First with the usual open interest I have when exploring topics I know will be useful to my own clients, and then with much frantic scribbling and space bar bashing (pause, play, pause, play) in…
3 Ideas to Encouraging Collaboration and Tackle Isolation within Remote Teams
As the pandemic marches on, managers need to help their remote employees battle feelings of isolation. Not only that, the transition from instant to asynchronous communication (where you don’t expect an immediate response) is a huge hurdle for a lot of teams going remote – especially for those who have…
None-formulaic agency culture, Hard baked, not half baked.
This post came about through a recent discussion with a CEO client of mine who was having difficulty with his client services team. His reflections were that he wanted them to connect with clients on more than just the day-to-day work basis. He, quite rightly, wanted to build a closer,…