Raising funds, either seed for your start-up or for Series A, B or C, is distracting and time consuming. What’s more, it’s an activity that usually falls outside company founders’ area of expertise, which means they often try to defer or avoid it. Consequently, entrepreneurs often ask us “when should
About four weeks ago (Sept 2018) I bumped into Milan Lad. He was standing outside Cannon Street station handing out CVs. “I’m looking for a job in Investment Banking. Can you help?” he asked as people walked past. He was smart & well-spoken and, most importantly, was clearly getting off
Do you want the good news or the bad news? The fact is that whichever you choose, it’s the bad news that you are most likely to remember and act on. That’s because we’ve evolved to respond far more strongly to negative experiences than positive ones. Our primitive selves needed
5 ways founders need to change as leaders when their agency starts to grow. When you start a business with someone else you all tend to adopt roles. I don’t mean the tasks we pick up, I mean behavioural roles. We take on the role of “the optimistic one” or
You didn’t know we had a Generation Z now? Keep up at the back. We’re on our way back around the alphabet – that’s how far we’ve come in our desire to categorise broad cohorts of the population. So what? Who cares? Well, seemingly almost everyone I talk to: agency
Years ago, when I was still a planner, I worked with a brilliant Creative Director called Sedge… He consistently nailed the brief and produced exciting work that made my job easy. I’d share his ideas with my clients and take as much reflected glory as I could. He was also
I’ve noticed a bit of a pattern in my last few meetings. Agency leaders don’t talk to each other. They chat, they discuss business, they make plans… …they hire & fire, they have meetings, they win & lose pitches, they drink together. Frankly, most of them seem to get on. But
I recently came across an article about a lovely response a seven-year-old had received from Norwich City Football Club. The young fan had written a letter to apologise for not being able to attend her first match and to ask for a refund. A member of the Customer Service team,
A healthy agency culture is critical – so why do you neglect it? What came first, the culture or the foosball table? Was it the attitude of the founder that created an approach that spawned a business or once the business got going, did an agency culture evolve? The answer
